São paulo gathers the largest poker community in the country. Located in one of the most popular areas of the city, 4 partners with vision started the concept of the house from scratch to create a different kind of poker experience. The proposal was to create a very well illustrated logo, considering a train, cards flying and the sense of motion and strength. The surprising result is a very aggressive and strong brand, using serif fonts to its letterings and bold applications in web and graphic design.
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PROJECT: Full Pack Branding
LOCATION: São Paulo, Brazil
CATEGORIES: Poker, Station, playing, live, money, gambling