RUNR is an app created to end the boring time we spend running on a treadmill – We all, even once, had to do it and came to this same conclusion. So the brand project and UX/UI were focused on creating the feeling of fun when we have to work out, specially for people who must exercise in order to have better health. The app has an intuitive and easy interface, getting the users to run in seconds, and after that, they can use their recorded work-out data to challenge friends to beat their mark. Colors, type and images introduce the user to this universe, selling the concept of letting the running pleasure rise on everyone.
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PROJECT: Institutional Website
LOCATION: São Paulo, Brazil
CATEGORIES: BRANDING, GRAPHIC AND DIGITAL DESIGN