Guaraná Antarctica promoted a campaign to customize a small retro refrigerator with an illustration about couples. In it, they invited 3 concept artists to develop a series of promotional soda cans, and in a social media activation campaign, they would select a person from the digital crowd to earn the customised fridge, also containing the artists’ design.
IS THIS WHAT YOU NID?
CLIENT: Guaraná Antarctica / Brastemp
PROJECT: Fridge Customization
LOCATION: São Paulo, Brazil
CATEGORIES: Illustration, Graphic Design