Mortadela is an European meat compound which has been recreated in Brazil by many ways throughout the years. It represents a good, tasty and low-cost meal for everyone, and by this motto, the purpose was to create a Brand to unite this Brazilian feeling to a modern, classy and sophisticated scenario to deliver a re-created menu with Mortadela in its center. With Seara's support (a major Brazilian brand in the food industry) and partnership, the brand will have its first store in São Paulo, at the Bunkers FoodCity.
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CLIENT: Cia. BR da Mortadela
PROJECT: Branding, Graphic and Digital Design
LOCATION: São Paulo, Brazil
CATEGORIES: Food, Snack, Hunger, Mortadela, Beer